Our group used After Effects for this years idents. Our Production Company, "Blacklight Productions", is in its second year of collaboration. We mentioned this on our 2020 trailer in order to lend a sense of authority and credibility: 'From the makers of SURPLUS'.
However, as our film trailer, III Days, is a different genre to our opening sequence Surplus, we decided to create a new, fresh ident, but one which would have a similar character and tone. As my team are working in the thriller genre, but with a new production, we decided to make a eye-catching ident but one with a sense of retro.
The effect that we aimed to realise combines sophistication and drama. We intentionally worked in monochrome, with subtle touches of red, in order to deliver the brand values of 'Blacklight Productions'. The theatrical lighting that shines from one side and picks out the letters of the title evokes the mystery and drama of the genre that we specialise in producing. The connotations of 'black light' also represent some of the magic of cinema.
An excellent production company ident that fits your brand.
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